The book is filled with characters like Lou Stellato, a sort of a futurist of funeral directors, who declares, “Funeral service as we know it is over.”Ĭullen’s book explains the issues of the shifting funeral industry, and incidentally, the process that individuals take to shift their careers so as not to get left behind. The solution to this problem is that everyone, no matter what their career, must be not only a specialist, but a trend spotter as well.įor a good look at how people become trend spotters in order to stay relevant in their field, check out the new book, Remember Me: A Lively Tour of the New American Way of Death, by Lisa Takeuchi Cullen. Especially now, when the workplace is changing so quickly. You need to know your niche if you want to be great.īut I receive tons of mail from people arguing that if you specialize, you run the risk of being great in an area that no one hires for anymore. If you are in marketing, you won’t be great at marketing to kids and business-to-business marketing. If you are a programmer, you can’t be great at hardware and software. Specializing means figuring out what you don’t do. The bottom line is that if you are great at what you do, you will get better hours, better pay, and more flexibility in how you run your life.

I write a lot about the importance of specializing in your career.

Remember Me by Lisa Takeuchi Cullen